Selected Publishing

Highlights

Close-up of a woman's face focusing on her green eyes, makeup, and brown hair.

Over the years, I've developed and championed books across popular culture, entertainment, food, humor, lifestyle, gift, photography, and illustrated publishing.

Highlights

I also developed and championed a broad range of new gift formats.

FEATURED BOOK

Tequila Mockingbird

Occasionally a single project illustrates the combination of creative and commercial instincts particularly well.

Tequila Mockingbird began with an initial 5,000-copy print run. I believed the concept had substantially greater potential and pushed hard within the company to increase our commitment to it. The numbers felt aggressive at the time, but I was convinced the market was there.

The book went on to sell hundreds of thousands of copies and continues to perform more than a decade later.

What stays with me isn't simply that the book became a bestseller. It's the importance of recognizing when an idea has more potential than the conventional expectations surrounding it — and being willing to advocate for that opportunity.

Book cover titled "Tequila Mockingbird: Cocktails with a Literary Twist" by Tim Federle, featuring a bird perched on a martini glass with an olive inside.