Selected Publishing
Highlights
Over the years, I've developed and championed books across popular culture, entertainment, food, humor, lifestyle, gift, photography, and illustrated publishing.
Highlights
I also developed and championed a broad range of new gift formats.
FEATURED BOOK
Tequila Mockingbird
Occasionally a single project illustrates the combination of creative and commercial instincts particularly well.
Tequila Mockingbird began with an initial 5,000-copy print run. I believed the concept had substantially greater potential and pushed hard within the company to increase our commitment to it. The numbers felt aggressive at the time, but I was convinced the market was there.
The book went on to sell hundreds of thousands of copies and continues to perform more than a decade later.
What stays with me isn't simply that the book became a bestseller. It's the importance of recognizing when an idea has more potential than the conventional expectations surrounding it — and being willing to advocate for that opportunity.